BA 452A - Marketing Strategy Concepts and Processes

Institution:

Bellevue University

Subject:

Description:

This course examines the development of marketing strategy from a practical managerial perspective. Emphasis is placed on development of marketing-mix strategies, strategy and competitive advantage, new product strategy implementation and control. Students gain career experience by examining cases which contain the many components of a market-driven strategy demonstrating how real companies build and implement effective strategies. Prerequisites: BA 232 and BA 252

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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