CLA 438 - Marketing Strategy

Institution:

Bellevue University

Subject:

Description:

This course examines development and implementation of marketing mix strategies that are sound, adaptable, and effective across substantial environmental conditions. This course involves development of a marketing plan resulting in strategic price, place, and product decisions, their implementation, and control.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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