BA 456 - International Consumer Analysis

Institution:

Bellevue University

Subject:

Description:

Review of the classical areas of perceptions, cognition, attitudinal formation, and cultural influences that affect individual and group purchasing behaviors. Emphasis is placed on understanding marketplace dynamics, market segmentation, and understanding the importance of psychographics in market planning analysis. Prerequisites: BA 232 and BA 252

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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