ADMC 330 - Consumer Behavior

Institution:

Bellevue University

Subject:

Description:

This course is an introduction to the basic concepts, principles, and theories in consumer behavior. Consumer decision-making, motivation, influences, and actions involved in obtaining, consuming, and disposing of products will be explored. Students will explore and analyze to the benefit of the organization or company. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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