ADMC 340 - Advertising

Institution:

Bellevue University

Subject:

Description:

A study of the fundamental aspects of advertising, including the evolution of advertising, the current state of advertising, crafting advertising strategies, integrating advertising with other elements of the communication mix, creative strategy and the creative process, creative execution, producing ads for print, electronic, and digital media, and using advertising media. Students will create an Advertising Plan that will be presented for the Capstone course. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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