MGTC 420 - Essentials of Marketing

Institution:

Bellevue University

Subject:

Description:

Covers skills and techniques associated with sale of products and services. Topics include market segmentation and targeting; product positioning; advertising and promotion; quality; and distribution. Students develop marketing plans and complete case studies to enhance their understanding of marketing. Prerequisite: Acceptance into the Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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