MKMC 325 - Basic Principles of Marketing

Institution:

Bellevue University

Subject:

Description:

This course discusses and explores the market that the organization utilizing market segmentation, targeting, development of marketing strategy to include positioning, advertising, product, promotion, pricing, distribution decisions, and ethical considerations that face the marketing manager of the organization. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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