ADMC 350 - Public Relations

Institution:

Bellevue University

Subject:

Description:

This course examines the field of public relations including: the communications process, publicity; media relations and selection, promotion, community relations and planning, tools used in developing public relations and publicity improving customer satisfaction, relationship-building strategies and ethics. Students will analyze strategies and tactics, theories, processes, and techniques involved in researching, planning, scheduling, implementing, and measuring programs designed to influence public opinion and human behavior. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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