MKMC 342 - Market Research

Institution:

Bellevue University

Subject:

Description:

This class presents principles and methods of research design, analysis, market research techniques, forecasting, trend analysis, and development of research projects with special emphasis placed on designing and implementing valid research instruments and processes for gathering data. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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