MISC 426 - Internet Marketing

Institution:

Bellevue University

Subject:

Description:

This course examines the current marketing of products and services through the internet. E-Commerce trends will be examined and the use of the internet as a storefront versus brick-and-mortar stores will be addressed. Students will research and examine current issues regarding the internet as a marketing tool. Project management also will have ties to this course in marketing of a project and how to gain acceptance of projects through good marketing techniques. Prerequisite: Acceptance into the Management Information Systems Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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