BHMC 322 - Marketing Healthcare Services

Institution:

Bellevue University

Subject:

Description:

The course introduces the basic principles of marketing, e.g., the four P's product, pricing, promotion, and placement-which guide organizational marketing of healthcare services. A focus is on how market research and consumer "buying behavior" lays the foundation for pricing and promotional decisions. Prerequisite: Acceptance into the Bachelor of Healthcare Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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