BUS 324 - Promotions Management

Institution:

Doane University

Subject:

Description:

A study of all aspects of marketing communication. Both personal and impersonal efforts are considered, ranging from sales to advertising. A managerial approach is taken with the emphasis on strategic decision-making applied to marketing communication. Integration of sales promotions programs and public relations is also covered. Prerequisite: BUS 251.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.doane.edu

Phone Number:

(402) 826-2161

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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