MKTG 454 - Event Marketing

Institution:

Lincoln Memorial University

Subject:

Description:

This course discusses the conception, planning, promotion and execution of special events such as weddings, business openings, conventions, sports tournaments. This course addresses the application of project management techniques, legal agreements and proposal-writing, press-releases and promotional message design for special events. The course also covers the issues of staffing, training and accounting controls required for such events. Pre-requisite: MKTG 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmunet.edu

Phone Number:

(423) 869-7089

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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