MKTG 440 - Marketing Research

Institution:

Lincoln Memorial University

Subject:

Description:

This course deals with research as a decision making tool for solving marketing problems. The research process will include collection, analysis, interpretation, and dissemination providing the student with an opportunity to produce and to utilize marketing research as an effective means to organizational goals. Prerequisites: BUSN 270, 300; MKTG 300. As needed

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmunet.edu

Phone Number:

(423) 869-7089

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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