MKTG 468 - E-Commerce

Institution:

Lincoln Memorial University

Subject:

Description:

This course discusses the terminology of Internet commerce in all its various forms including Business-to-Business (B2B), Business-to-Consumer (B2C) and e-Government. The course addresses the technological, management, and marketing foundations to establish a business model, create a basic website and promote or extend a business website. An introductory course in programming is recommended prior to enrollment. Pre -requisites: MKTG 300 and MKTG 310.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmunet.edu

Phone Number:

(423) 869-7089

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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