MKTG 310 - Advertising

Institution:

Lincoln Memorial University

Subject:

Description:

(3 cr hrs) Topics addressed in this course include the fundamental concepts in advertising and its relationship to the marketing field. As a project-based course, students are exposed to the development of an advertising campaign and system. Prerequisite: MKTG 300. Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmunet.edu

Phone Number:

(423) 869-7089

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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