COMS 489 - Communication Campaigns

Institution:

Liberty University

Subject:

Description:

3 hours Prerequisites: COMS 110, 220, 222, 234, 307, 340, and either 346 and 356, or 357 and 367, or permission from the instructor. An in-depth study of the research, planning, development and message creation for complete multimedia communications campaigns, integrating all marketing promotion techniques including advertising, public relations, direct marketing and sales promotions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.liberty.edu

Phone Number:

(434) 582-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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