BUSI 433 - Marketing Management

Institution:

Liberty University

Subject:

Description:

3 hours Prerequisites: BUSI 331 and senior status Advanced study of the role and responsibilities of marketing executives. As the capstone course for students concentrating in marketing, emphasis will include analysis of marketing opportunities and problems, planning of objectives and strategies, development of organizational structure and policies, and implementation, control and structure and policies, and implementation, control and evaluation of marketing programs. The case method will be used extensively and students will be required to develop a formal marketing plan for an organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.liberty.edu

Phone Number:

(434) 582-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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