BUSI 436 - Internet Marketing

Institution:

Liberty University

Subject:

Description:

3 hours Prerequisite: BUSI 330 This course is open to students who desire to understand how commerce functions in the electronic age. Through discussion, demonstration, and Internet-based exercises, students explore the principles required to successfully practice Internet marketing primarily between and among businesses and consumers. Students will work in teams to develop an internet marketing plan and a prototype website for a proposed or existing business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.liberty.edu

Phone Number:

(434) 582-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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