BU 312 - Principles of Marketing

Institution:

Grace University

Subject:

Description:

The basic considerations affecting the domestic and international marketing of goods and services. It also addresses the nature of marketing activities and marketing institutions, and the functions and responsibilities of an effective marketing system within the context of the economy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.GraceUniversity.edu

Phone Number:

(402) 449-2800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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