COMM 441 - Advertising/PR Campaigns.

Institution:

Drury University

Subject:

Description:

Prerequisites: advertising majors: COMM 341, and COMM 421; public relations majors: Com 354, and Com 431. "Campaigns" is the culminating professionalexperience for advertising and public relations majors. Using a case study created by a real-world client, the course gives students the opportunity to integrate previously acquired knowledge and skills in the area of integrated marketing communications. Student teams model an agency setting to develop a comprehensive campaign plan to be presented both orally and in plans book form.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.drury.edu

Phone Number:

(417) 873-7879

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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