COMM 231 - Principles of Advertising and Public Relations.

Institution:

Drury University

Subject:

Description:

Introduction to the fundamental principles of message development in integrated marketing communication campaigns. Students will learn to analyze brand messages as well as articulate the role of media buying, creative strategy, promotional techniques and community relations in campaign design. This is a foundational course for students considering majors in advertising and/or public relations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.drury.edu

Phone Number:

(417) 873-7879

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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