COMM 341 - Advertising Research and Strategy

Institution:

Drury University

Subject:

Description:

(3 hours.). Prerequisites: COMM 215, COMM 221, and COMM 231. Focuses on strategic thinking and critical skills in the development of advertising messages. Students will learn to develop strategies, execute creative strategies, evaluate creative work, maintain strategic and executional continuity throughout a campaign and present their ideas.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.drury.edu

Phone Number:

(417) 873-7879

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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