MKTG 337 - Marketing.

Institution:

Drury University

Subject:

Description:

Prerequisite: Admission to Breech School of Business. Introduction to effective marketing concepts, strategies, and practices. An analytical approach to recognition of alternative strategic paradigms and their effect on a firm's marketing. Ethical and social responsibilities of effective domestic and global marketing. Individual and team projects with operating sponsors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.drury.edu

Phone Number:

(417) 873-7879

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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