COMM 354 - Public Relations Research and Strategy.

Institution:

Drury University

Subject:

Description:

Prerequisites: COMM 215, COMM 221, COMM 231. Examines the role of primary and secondary research in developing a comprehensive public relations strategy. Students will learn to gather and interpret data, establish campaign objectives, apply theoretical frameworks, develop public relations tactics and create a campaign pitch. Case studies emphasize the importance of ethical standards and professionalism.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.drury.edu

Phone Number:

(417) 873-7879

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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