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Institution:
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Drury University
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Subject:
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Description:
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Prerequisites: COMM 215, COMM 221, COMM 231. A writing-intensive course where students learn to produce various PR tools to achieve an organization's communication goals. Tools for media relations are emphasized including news releases, pitch letters and media kits. Students will develop skills in information gathering, editing, critical thinking and audience analysis.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(417) 873-7879
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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