BU 326 - Principles of Marketing

Institution:

Clarkson College

Subject:

Description:

3 semester hours This class is the study of theory and application of the marketing mix, with emphasis on marketing healthcare services internally and externally. Each component of the marketing mix will be examined separately as well as the interactive nature of components. We willinclude the impact of qualitative and quantitative data analysis on marketing decisions. Prerequisite: BU 306.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clarksoncollege.edu/

Phone Number:

(402) 552-3100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.