MK 330 - Marketing

Institution:

Central Methodist University

Subject:

Description:

3 hours. Concepts and techniques involved in marketing products and services to consumers and industrial users. Topics include the role of marketing, the selection of marketing targets, product planning, channels of distribution, product promotion and pricing. Prerequisite: Sophomore or higher standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centralmethodist.edu/

Phone Number:

(660) 248-3391

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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