MK 430 - Strategic Marketing

Institution:

Central Methodist University

Subject:

Description:

3 hours. An in-depth analysis of the quantitative and qualitative factors involved in the management of the marketing function and adapting to the new economy. An overall emphasis on customer relationship management, technology and the internet, brand building, and global marketing. Value based marketing and managing profits, performance and accountability of a business are also emphasized. Students will develop a sample marketing plan for review by a marketing professional. Prerequisite: MK330 and Junior Standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centralmethodist.edu/

Phone Number:

(660) 248-3391

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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