MK 378 - Marketing Research

Institution:

Central Methodist University

Subject:

Description:

3 hours. Study of marketing research theory and practice and their real world application to small and large businesses. Includes case studies of contemporary ideas in marketing research and their execution. Emphasis on hands-on work with reviews and suggested revision of marketing plans of local businesses. Prerequisite: MK330.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centralmethodist.edu/

Phone Number:

(660) 248-3391

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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