PBRL 425 - Media and Crisis Communication

Institution:

Franklin University

Subject:

Description:

4 cr hrs Prerequisite(s): Marketing (MKTG 300) Not open to students with credit for MKTG 425 or to students with credit for ORGC 425 Today's public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press Utilizing analysis techniques, public relations tactics, and hands-on projects, students will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokes- person and manage the media, while maintaining the organization's reputation

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklin.edu

Phone Number:

(614) 797-4700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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