PBRL 350 - Media Research and Writing

Institution:

Franklin University

Subject:

Description:

4 cr hrs Prerequisite(s): Public Relations (ORGC/PBRL 325) This course explores approaches and techniques for conducting research and writing within key public relations contexts Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for the Web, transforming technical information for general audiences, and media release writing Additionally, this course will examine the ethics involved in researching and writing for public relations contexts

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklin.edu

Phone Number:

(614) 797-4700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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