MCM 705 - Ethics,Regulation and Society

Institution:

Franklin University

Subject:

Description:

4 cr hrs Prerequisite(s): Framing the Persuasive Message (MCM 704) Students will analyze the ethical underpinnings of how organizations are approaching current issues in marketing and communication Students will also review key legal principles and compliance topics that affect marketing and communication The last section of the course requires students to explore the social and economic role of marketing to sensitive target markets

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklin.edu

Phone Number:

(614) 797-4700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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