MKTG 450 - Global Marketing

Institution:

Franklin University

Subject:

Description:

4 cr hrs Prerequisite(s): Marketing (MKTG 300) A course in marketing theory and methods as they apply to world markets Among the topics discussed are: the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies Emphasis is placed on developing the marketing mix appropriate to various international global environments

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklin.edu

Phone Number:

(614) 797-4700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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