MCM 773 - Applied Marketing and Communication Capstone

Institution:

Franklin University

Subject:

Description:

4 cr hrs Prerequisite(s): Framing the Persuasive Message (MCM 704) Successful marketing and communication professionals are able to identify a problem or opportunity, draw on a theoretical base, and propose a creative and practical solution for implementation in a business setting This course, the culmination of your graduate experience, provides the opportunity to apply what you have learned Students will create a scholarly work that applies marketing and communication theory and concepts to a business or organizational setting while working under the guidance of a faculty advisor

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklin.edu

Phone Number:

(614) 797-4700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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