MKTG 330 - Marketing Behavior

Institution:

Franklin University

Subject:

Description:

4 cr hrs Prerequisite(s): Marketing (MKTG 300) Not open to students with credit for Consumer Behavior (MKTG 330) An understanding of consumer decision processes is developed through application of behavioral sciences Organizational decision-making processes are also considered The implications of these processes are considered in relation to marketing, organizational strategies and decision making

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklin.edu

Phone Number:

(614) 797-4700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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