MKTG 350 - Persuasive Strategies:Influencing Business and Consumer Decisions

Institution:

Franklin University

Subject:

Description:

4 cr hrs Prerequisite(s): Marketing (MKTG 300) This course focuses on the most prevalent promotional and persuasive approaches used in written, oral, and electronic communication Students investigate the psychological aspects of persuasion and influence Methodologies that incorporate analyses of audience, situation, and purpose are evaluated The application of effective strategies for sales, product introduction, and advocacy for a position are emphasized

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklin.edu

Phone Number:

(614) 797-4700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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