EMKT 340 - Internet Marketing

Institution:

Franklin University

Subject:

Description:

4 cr hrs Prerequisite(s): Marketing (MKTG 300) Not open to students with credit for MKTG 340 Common strategies for the marketing of goods and services via the Internet range from public relations and corporate communications to advertising and electronic commerce Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web Emphasis is placed on critical evaluation skills as well as Web site planning, development, design, and other factors which contribute to a Web site's success

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklin.edu

Phone Number:

(614) 797-4700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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