BU 310 - Marketing

Institution:

Avila University

Subject:

Description:

Introduction to the principles and practices of marketing goods and services. Strategy and planning are emphasized as well as a thorough treatment of product, pricing, physical distribution, and promotional issues. The marketing concept is given extensive treatment. Prerequisite: EC 201 or EC 202. FA, SP, SU.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Avila.edu

Phone Number:

(816) 942-8400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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