BU 417 - Marketing Research

Institution:

Avila University

Subject:

Description:

The techniques and methods utilized in planning, executing, and reporting marketing research including research design, questionnaire construction, sampling, and data analysis topics. This is a Communication Intensive course. Prerequisites: BU 310 and EC 240. FA.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Avila.edu

Phone Number:

(816) 942-8400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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