ADVT 481 /881 - Advertising and Public Relations Research

Institution:

University of Nebraska-Lincoln

Subject:

Description:

Lec 3. Prereq: ADVT 357; 2.75 GPA. Experience the actual research process and produce a report. Research in the planning, development and evaluation of advertising. The research process, use of secondary sources of information and how to analyze data from these sources. The planning and execution of primary research. Survey techniques.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unl.edu/

Phone Number:

(402) 472-7211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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