ADVT 460 /860 - Media Planning and Strategy

Institution:

University of Nebraska-Lincoln

Subject:

Description:

Lec, lab. Prereq: Junior standing; ADVT 357; 2.75 GPA. Assignments include evaluating, selecting and planning the use of media. Principles and practices of evaluating and selecting media for advertising in both the local and national advertising situations. Explanation of the media, their differences, how they are used in advertising, information resources and strategies for using media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unl.edu/

Phone Number:

(402) 472-7211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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