ADVT 459 /859 - Advertising and Public Relations in the Electronic Media

Institution:

University of Nebraska-Lincoln

Subject:

Description:

Lec 3. Prereq: ADVT 357 or BRDC 228; 2.75 GPA. Analysis and preparation of radio and television commercials and announcements in terms of content and production techniques. Development of structure and functions of the broadcast advertising media. Regulation, responsibilities, audience analysis, and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unl.edu/

Phone Number:

(402) 472-7211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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