ADVT 357 - Strategic Communications Research and Strategy

Institution:

University of Nebraska-Lincoln

Subject:

Description:

Lec, lab. Prereq: Junior standing; ADVT 283 and 333; 2.75 GPA. Communication strategies and the role that research plays in the development of an integrated marketing communication campaign. Analysis and application of creative strategies, product positioning, branding and writing techniques used for different media, audiences, and product categories and clients.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unl.edu/

Phone Number:

(402) 472-7211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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