ADVT 489 /889 - Advertising and Public Relations Campaigns

Institution:

University of Nebraska-Lincoln

Subject:

Description:

Lec, lab. Prereq: Senior standing; ADVT 460/860; 2.75 GPA. ADVT 489/889 requires working in teams. Problems and procedures in planning multimedia advertising campaigns. Develop the integrated marketing communications strategy and creative materials needed by a client and to make sound advertising decisions based on research, skills, and applied theory.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unl.edu/

Phone Number:

(402) 472-7211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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