BUS 228 - Marketing

Institution:

Northland College

Subject:

Description:

The introduction of basic marketing principles and functions and a look at competitive, legal, economic, and social environments and their effects on various strategic planning, analysis, and decision-making. Topics include market segmentation, product development and management, distribution, promotion, and pricing strategies. The focus of the course will be on the application of marketing concepts in businesses and non-profit organizations. Offered every fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northland.edu

Phone Number:

(715) 682-1699

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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