BUS 225 - Personal Selling Theory and Practice

Institution:

Northland College

Subject:

Description:

This course is designed to introduce students to the theory and practice of the concept of personal selling and its component elements. Students will study personal selling theories and current practices used in businesses and non-profit organizations. The course will move students from theoretical learning to practical application by requiring them to apply topical concepts to the development of two individual personal selling presentations which will be presented at the end of the course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northland.edu

Phone Number:

(715) 682-1699

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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