MS 468 - Promotion and Advertising Strategies 3

Institution:

Milwaukee School of Engineering

Subject:

Description:

This course provides an in-depth examination of the promotional alternatives available to firms' advertising, personal sales, sales promotions and public relations. Promotional strategies are analyzed in view of the company'smarketing objectives,market conditions and the competitive environment. A basic objective of the course is to study the variables that will determine the optimal promotional "mix." (prereq:MS-361 and junior standing)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msoe.edu

Phone Number:

(800) 332-6763

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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