MS 469 - AdvancedMarketing Strategies 3

Institution:

Milwaukee School of Engineering

Subject:

Description:

This capstonemarketing course provides students with an opportunity to integrate the concepts and theories they have learned in previous courses and apply themto a wide variety of marketing problems. It involves a strategicmarketing simulation that offers students an opportunity tomakemarketing decisions in a group setting and compete against other groups. The simulation provides a dynamicmarketing environment for experiencingmarketing planning, usingmarketing research, and designing and implementingmarketing policies (targeting attractivemarket segments, developing product, pricing, distribution, and promotion strategies for those segments) within a limited budget. (prereq:MS-468 and senior standing)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msoe.edu

Phone Number:

(800) 332-6763

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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