MS 467 - Marketing Research 3

Institution:

Milwaukee School of Engineering

Subject:

Description:

This course introduces students to the fundamentals ofmarket research. It covers themajor applications areas formarket research, the design and application of basic research tools, the role ofmarketing research, and themeasurement and evaluation tools used inmarket research. (prereq:MS-361 and junior standing)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msoe.edu

Phone Number:

(800) 332-6763

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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